Press release -
The Hundred returns to Birmingham for 2024 after a record year
- The Hundred is back on Tuesday 23 July with Edgbaston set to play host to several games throughout August
- Birmingham Phoenix men’s and women’s teams kick off at Edgbaston on Saturday 3 August
- The Hundred Final will take place on Sunday 18 August at Lord's
- The competition’s partnership with BBC Music Introducing returns, bringing live music; every matchday also features a live DJ
- Season tickets available from today to 2023 ticket-buyers or previous season ticket holders
- For more information, and to sign up for priority ticket access visit thehundred.com
After a record year in 2023, The Hundred will return to Birmingham in 2024, delivering a month of world-class cricket and blockbuster entertainment for all the family.
Birmingham will host its first game on Saturday 3 August, with both the Phoenix men’s and women’s teams kicking off their competition against Southern Brave.
The Phoenix will then be back at home for the first of three more double-headers on Tuesday 6 August, taking on Northern Superchargers, before their final two matchdays, on Monday 12 August against Trent Rockets and Thursday 15 August versus Manchester Originals.
The competition itself will start on Tuesday 23 July, with Phoenix heading to South London to play Oval Invincibles in the the first of 34 matchdays across 26 days of compelling sport at the height of summer.
A record 580,000 fans were in venues across The Hundred in 2023, including over 300,000 in the women’s competition. The Hundred’s blend of high-quality sport and entertainment saw 41% of all tickets sold to families, 23% to juniors and 30% to women.
Alongside world-class cricket, thanks to The Hundred’s ongoing partnership with BBC Music Introducing, fans were treated to memorable music performances from a diverse line-up of artists and DJs including headliners Rudimental, the Lottery Winners, DYLAN and Prima Queen.
Supporters who have been season ticket holders in any of the three years of The Hundred or who bought a ticket in 2023 will be able to buy a season ticket from today. From 13-27 March there will be an exclusive window open to fans who have previously bought tickets to The Hundred. The priority sale window is open from 9-23 April, open to all fans who sign up in advance at thehundred.com. The general sale period begins from 25 April.
Tickets are once again great value, with prices set at £5 for juniors aged 3-15 (free for under 3s) and adults starting from £11.
The Hundred Eliminator, where second- and third-placed teams compete for a place in The Hundred Final, is confirmed for Saturday 17 August at The Kia Oval. The Hundred Final will take place on Sunday 18 August at Lord’s.
Birmingham Phoenix and England Men’s batter Moeen Ali said: “It’s always an amazing experience to play cricket in front of our fans at home in Birmingham, especially captaining the side in The Hundred. I am really looking forward to this year’s tournament. I think the competition had a really strong year last year, it’s so clear on matchdays that The Hundred is attracting new fans. Hopefully we can push forward on the pitch this summer.”
The Hundred Draft, powered by Sage, will be back across both the men’s and the women’s competitions ahead of the 2024 summer as the 16 teams – including Andrew Flintoff’s Northern Superchargers men’s team – prepare their bids for The Hundred title.
For the first time, selection in the women’s competition will now take place exclusively through retention, The Hundred Draft and the Vitality Wildcard Draft. Salaries in the women's competition have increased by £100,000 per team, with the top salary bracket now at £50,000.
All games will again be live on Sky Sports and BBC broadcast and digital channels throughout the competition.
To stay up to date with the latest news, buy tickets or to sign up for priority access, visit thehundred.com.
You can also follow The Hundred, and the eight teams, on Instagram, TikTok and YouTube.
ENDS
Notes to Editors
About Birmingham Phoenix:
Birmingham Phoenix made the inaugural men’s final of The Hundred. The men’s team are headed up by former New Zealand men’s captain Daniel Vettori, and New Zealand Women’s Head Coach Ben Sawyer is Head Coach of the women’s team.
Birmingham Phoenix are the Birmingham-based cricket team with men’s and women’s sides who compete in The Hundred. In the 100-ball cricket tournament, the Phoenix will compete against the other seven teams and will play four home fixtures at Edgbaston across August. Birmingham Phoenix’s first home game takes place on Saturday 3 August vs Southern Brave.
Highlight statistics from The Hundred 2023:
- In year three of The Hundred, the competition sold 580,000 tickets - an increase on years one and two, and a record figure for the competition.
- The percentage of female ticket buyers was 30%, 23% were juniors, and 41% were families.
- The women’s competition in year three had The Hundred’s highest ever attendance, breaking 2022’s global record for total attendance at a women’s cricket competition – over 300,000 fans were in attendance for the women’s competition.
- The attendance for the final for the women’s competition was 21,636, a UK domestic record for a women’s game.
- There were record attendances at Utilita Bowl (Women’s), Sophia Gardens (Women’s), Emirates Old Trafford (Both), Headingley (Both), Lord’s (Women’s) and Trent Bridge (Both).
- The average number of television viewers per men’s match was up 8% in year three to 400K, while the average number of viewers per match for the women’s competition on Sky Sports grew 20% from 2022 to 132K.
- Eight of the women’s games featured in the top 10 most watched women’s domestic sports broadcasts on Sky Sports in 2023 (the other two are WSL fixtures). Overall, daily viewing hours were up 30% to over 2.5m hours.
- The Hundred’s digital channels continued to grow in year three with 70m video views, 50% growth on 2022. In addition, merchandise sales across The Hundred were up 21% on 2022.
About The Hundred:
The Hundred is an action-packed, unmissable cricket competition that fuses world-class cricket with blockbuster entertainment.
Combining a short, fast format of cricket, with each game lasting less than three hours, and incredible entertainment beyond the sport, The Hundred is making cricket more accessible and reaching a broader audience. It’s simple: 100 balls per team, most runs wins, so every ball counts.
The Hundred features eight teams from seven cities, with men’s and women’s competitions taking place side by side: Welsh Fire (Cardiff), Southern Brave (Southampton), Northern Superchargers (Leeds), London Spirit, Trent Rockets (Nottingham), Oval Invincibles (London), Manchester Originals and Birmingham Phoenix. Each teams features some of the best international and domestic cricketers from around the world, including England Men’s & Women’s World Cup winners.
Birmingham Phoenix fixtures (all games men’s and women’s double-headers)
Tuesday 23 July: Oval Invincibles v Birmingham Phoenix, The Kia Oval, women 14:45, men 18:30
Saturday 27 July: London Spirit v Birmingham Phoenix, Lord’s, women 15:00, men 18:35
Wednesday 31 July: Trent Rockets v Birmingham Phoenix, Trent Bridge, women 15:00, men 18:30
Saturday 3 August: Birmingham Phoenix v Southern Brave, Edgbaston, women 11:00, men 14:30
Tuesday 6 August: Birmingham Phoenix v Northern Superchargers, Edgbaston, women 15:00, men 18:30
Saturday 10 August: Welsh Fire v Birmingham Phoenix, Sophia Gardens, women 14:30, men 18:00
Monday 12 August: Birmingham Phoenix v Trent Rockets, Edgbaston, women 15:00, men 18:30
Thursday 15 August: Birmingham Phoenix v Manchester Originals, Edgbaston, women 15:00, men 18:30
Saturday 17 August: Eliminator, The Kia Oval, women 14:15, men 18:00
Sunday 18 August: Final, Lord’s, women 14:15, men 18:00
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