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The Hundred Online Store launches with New Era headwear collection

Press release -

The Hundred Online Store launches with New Era headwear collection

The Hundred marks the opening of its online store with New Era caps for each of the competition’s eight city-based teams

Today, The Hundred and global headwear brand New Era launch a collection of caps with designs for each of the eight city-based teams taking part in this summer’s inaugural cricket competition. The range – along with other team kit and merchandise - is available from The Hundred’s online store which launches today.

The Hundred joins some of the world’s most renowned sports, including the NBA, NFL and MLB, in its association and official three-year partnership with New Era. To kick off the collaboration, caps in the headwear giant’s famous style, the 9FIFTY Stretch Snapback, have been created for all of The Hundred teams including: Birmingham Phoenix, London Spirit, Manchester Originals, Northern Superchargers, Oval Invincibles, Southern Brave, Trent Rockets and Welsh Fire.

The new headwear collection is now available from The Hundred online store at, with three different styles of cap - the 9FIFTY Stretch Snapback, 9FORTY Snapback and 39THIRTY Stretchfit - retailing at £31, £19 and £26 respectively. Fans can also get their hands on the New Balance player kit and other merchandise ready to support their favourite teams this summer through the store.

Laurence Joslin, Brand Director EMEA at New Era, said, “With the sports fan in mind, we have created a unique collection of caps inspired by the essence and personality of the teams participating in The Hundred. We want to excite the fans and give them the opportunity to champion their team through headwear.”

The Hundred launches this July in line with the summer holidays, and fuses fast-paced cricket with high-energy entertainment, with eight brand new city-based women's and men's teams, featuring world-class players from across the globe.

To get access to the online store and sign up for early access to tickets visit Tickets for The Hundred will go on sale through a priority window on 7 April, with general sale beginning on 21 April. Refund policies will be in place should matches be affected by Covid.

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About The Hundred

The Hundred is a brand new sports competition launching this summer (21 July-21 Aug). It fuses blockbuster entertainment with world-class cricket, inviting everyone to fall in love with the game at its intense, electrifying and incredible best.

Combining a new short, fast format of cricket, with each game lasting less than three hours, and incredible entertainment beyond sport, The Hundred will make cricket more accessible to reach a broader audience. It’s simple: 100 balls per team, most runs wins, so every ball counts.

The Hundred will feature eight brand new teams from seven cities, with men’s and women’s competitions taking place side by side: Welsh Fire (Cardiff), Southern Brave (Southampton), Northern Superchargers (Leeds), London Spirit, Trent Rockets (Nottingham), Oval Invincibles (London), Manchester Originals and Birmingham Phoenix. Each team will feature some of the best international and domestic cricketers from around the world, including England Men’s & Women’s World Cup winners.

Games will be broadcasted live on Sky Sports and BBC throughout the competition – so whether in ground or watching from home – you’ll be right amongst all the action.

You won’t want to miss out on this summer’s sporting entertainment event! Join us for the latest news and priority access to tickets by signing up at

About New Era

Since 1920, New Era has been handcrafting the finest headwear in the world. Today, with apparel and accessories lines, the brand is a market leader rooted in sports and an influencer of street and lifestyle culture around the globe. With over 500 licenses in its portfolio, New Era is the brand of choice in the worlds of sport, fashion, music and entertainment. The Company is headquartered in Buffalo, N.Y., and its products are sold in more than 80 countries. For more information visit and @neweraeurope



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Ben Walker

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