ECB and ICC Cricket World Cup 2019 aim to take cricket to 1 million children
The ECB and ICC today announced their strategic plan to use the ICC Cricket World Cup 2019 to boost cricket participation and help drive the long-term growth of the game in England and Wales.
It will use the iconic global sporting event - the biggest prize in world cricket - to inspire and engage 1 million young people, aged between 5 and 12, in the next year.
A core pillar of this plan is t